Comcast Business | The Impossible Shot

In its inaugural year as an official partner of THE PLAYERS Championship, Comcast Business wanted to make a big splash in the golf world. But how do you impress fans of the PGA with a message about business connectivity? Well, you make the “Impossible Shot.”

To pull it off, we partnered with a slew of personalities from across the PGA Tour: two-time major champion Collin Morikawa and his caddy, Jonathan “JJ” Jakovac; NBC sports announcers Mike Tirico and Dan Hicks; and actor Christopher McDonald, who reprised his role as Shooter McGavin from the golf classic Happy Gilmore. There was even a cameo by the course alligator. These personalities added to the authenticity of the spot, which was styled as if it actually took place during the broadcast.

When THE PLAYERS was over, we had won the hearts of golf fans and big-business enterprise clients alike.